Beyond a Simple Color: How CUTIS Is Redefining Nude Lingerie Through Science and Responsibility

For a long time, the world of lingerie whispered a singular definition of the word "nude": a variation ranging from beige to pale pink. At CUTIS, we have chosen to redefine this language.

A palette born from the study of 100,000 skin tones

Our approach is science-based. To rethink nude lingerie, we drew on a study conducted with 100,000 women in Europe, the United Kingdom, and the United States. The objective: to map skin tones to model a palette capable of referencing every complexion.

For us, nude ceases to be an imposed norm to become a space for intimate expression. Whether you're looking for the "second skin" effect of a tone-on-tone match or the contrast that brightens the complexion, our first collection offers choices. Dune, Sienna and Terracotta are our first warm, mineral-inspired shades, accompanied by Jais, our timeless black. And this is just the beginning: our wardrobe will continue to grow, step by step, to ensure no shade is forgotten.

The demand for quality materials

Redefining nude also requires us to consider our impact. Naya is a name that evokes renewal and freshness, and this is also reflected in our choice of materials.

For our microfiber, we entrusted our vision to the European expert Fulgar, by incorporating their Q-NOVA® yarn. This is a regenerated polyamide, obtained from revalued raw materials (pre-consumer) via a mechanical process without chemical substances and with low environmental impact. It is this fiber that gives our lingerie its lightness, breathability, and softness.

But we didn't stop there. To ensure that this "second skin" fully respects intimacy:

• Our panty gussets are made exclusively from 100% GOTS certified organic cotton.

• All our materials benefit from OEKO-TEX Standard 100 certification, guaranteeing the absence of harmful substances for the skin.

Elevating lingerie to a wardrobe staple

“The goal is to elevate nude lingerie from a functional item to an elegant wardrobe piece, in which every woman can recognize herself. The alliance between our responsible fibers and our 100% French manufacturing translates this vision into pieces that are beautiful, comfortable, and durable.”